Editors may not know what they’re doing with health news stories
A study in JAMA this week concludes that “News articles reporting on medication studies often fail to report pharmaceutical company funding and frequently refer to medications by their brand names despite newspaper editors’ contention that this is not the case.” Excerpts:
“Even when this information is reported, it is seldom placed prominently in the text. As a result, those who learn about medical research from the news media may remain unaware of how the research has been funded. In addition, our analysis suggests that news articles usually refer to medications by their brand names rather than their generic names. As a result, those who read about medications in the US news media may frequently learn to refer to medications by their brand names.”
In a survey, most newspaper editors said they always or often disclosed drug company funding as part of the story – but the researchers’ analysis of news stories showed that NOT to be the case.
“Our study also showed that the majority of major newspapers lacked written policies on the reporting of pharmaceutical company funding and the use of generic medication names. Although most publications had unwritten policies specifying that company funding should be reported, only a few had unwritten policies concerning generic names. These findings may partially explain why journalists so frequently neglect to report when research has received company funding and so frequently refer to medications by their brand names. However, many articles in our analysis from publications with policies about the reporting of company funding and the use of generic names frequently did not follow these policies.
…Additionally, news releases—which many journalists rely on for summaries of technically difficult material—often fail to indicate when a study has been company funded. One study published in 2002, for example, found that only 22% of news releases issued by medical journals noted when a study had received company funding.
Our findings raise several concerns. For patients and physicians to evaluate new research findings, it is important that they know how the research was funded so they can assess whether commercial biases may have affected the results. Additionally, the use of generic medication names by the news media is preferable so that physicians and patients learn to refer to medications by their generic names, a practice that is likely to reduce medication errors and may decrease unnecessary health care costs.”

